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Behind The Brand: Bethany Williams S/S2019

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Bethany Williams Spring/Summer 2019 No Address Needed To Join Menswear collection available at odd92

Spring/Summer 2019 marks our second season with one of our favorite designers, Bethany Williams. The lengths to which Bethany goes to support others with her work and bring awareness to various social issues is astounding. For this collection entitled 'No Address Needed To Join,' Bethany sourced book binding waste from Hachette publishing in the UK. The waste was then transported to The San Patrignano drug rehabilitation community in Italy where she worked with a group of women to weave the waste material into its own unique fabric by hand. The paper-based material was then waxed to make it waterproof before it was sent off to production.
Bethany's ethical approach to fashion is admirable with every last detail considered. Even Bethany's models are cast consciously in collaboration with TIH Models who work to get homeless youth off the streets and employed.
Her organic jersey cloth, which much of our selection is made from, is made by female inmates at HMP Downview in Sutton, UK, who are trained to be industrial machinists as part of the London College of Fashion's 'Making for Change' initiative.
Her buttons are all hand-carved from birch tree branches by a woman who sustainably grows her own trees. Her threads are from organic textile producer Green Fibres and her denim is sourced secon-dhand from responsible recyling company Chris Carey's Collections. She unpicks it by hand before sending it to a family-run business in north London to be remade with her design.
20% of her proceeds from this collection went to the Quaker Mobile Library Charity who works to give the underprivileged access to literature in the UK.


Bethany Williams Spring/Summer 2019 No Address Needed To Join Menswear Collection available at odd92


Images courtesy of Bethany Williams



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